Case Study - Boral

Giving Boral the competitive advantage by increasing efficiency and positively impacting their sales process.


The thinking

One of the main challenges USG Boral faced with their sales process was that they would have to manually produce very large and complex technical specifications for every potential project throughout Australia. This was a problem as this process would often take longer than 80 hours, thus leaving USG Boral’s open to losing potential projects, high overhead, and a siloed way of delivering information to potential customers.

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